Parents Who Host, Lose the Most

Parents Who Host, Lose the Most: Don’t Be a Party to Teenage Drinking educates parents about the health and safety risks of providing alcohol to teenagers and increases awareness of and compliance with underage drinking laws.

According to a 2013 report by the Substance Abuse and Mental Health Services Administration (SAMHSA), 8.7 million youth aged 12 to 20 had recently drunk alcohol, and 5.4 million of them were binge drinkers. That’s unhealthy and unsafe.

Parents Who Host Lose the Most: Don’t Be a Party to Teenage Drinking is a public awareness program that has been implemented in all 50 states, Canada, the Virgin Islands, Puerto Rico, and Japan. It addresses one of the leading factors behind underage and binge drinking.

“This program brought awareness of the local conditions around underage drinking to our community – to leaders, parents, and youth – and sent a direct message that parents who provide alcohol to teenagers do so at great risk to our community.” Stacey Logwood, Champaign County Family & Children First Council

This program is a beneficial tool for communities looking to address environmental factors related to underage drinking.  The four strategies that the Parents Who Host campaign covers are: Community Norms, Access and Availability, Media Messaging, and Policy and Enforcement.

Parents Who Host, Lose the Most is universal, easy to implement, user-friendly, and targets celebratory times for youth, such as homecoming, holidays, prom, and graduation. It includes a host of educational materials, community engagement strategies, and planning tools that can help parents and community members mobilize, partner, and share the message that teenage alcohol consumption is unacceptable and serving to minors has serious consequences.


Join our Member Center to gain access and kick off a Parents Who Host campaign in your community. Other campaign materials can be purchased through our PAA Shop. To learn more about Parents Who Host, contact Program Director Krysta Bennett at (614) 540-9985 ext. 16 or KBennett@PreventionActionAlliance.org

Implementation

An Easy Win for Our Communities

Prevention Alliance updates the Parents Who Host Member Center with new statistics and recommended strategies annually. With so many communities implementing the program, there are always fresh, new ideas to share.

The Member Center provides information to assist communities with implementation planning, ready-to-use reproducible materials, print-ready artwork and materials that can easily be customized. Over 30 items are available!

  • The program addresses an issue UNIVERSAL to all communities.
  • The program is EASY to implement.
  • Everything you need is provided in the user-friendly format in the Member Center.

Building Partnerships

Maximize effectiveness and increase the distribution of this important message to communities by working to partner with various groups including schools, businesses, media, faith-based organizations and parent groups. Most importantly, community groups should work with law enforcement to ensure that parents will lose the most if they host underage drinking parties. Without buy-in from law enforcement, the initiative’s message will fall flat.

Ensuring Success: Follow These Steps

  • Step One – Register in the Member Center for a $50 one-time fee to receive your annually updated program kit materials.
  • Step Two – After logging into the Member Center, review the Community Engagement Strategies and the Community Engagement Strategies Planner documents located in the Implementation Planning Tools section.
  • Step Three – Identify key community members you can partner with to plan your community campaign.

Environmental Prevention

Clear. Consistent. Unified.

Parents Who Host, Lose the Most: Don’t be a party to teenage drinking is a tremendous tool for communities to address environmental factors which contribute to underage drinking.

Environmental prevention can be grouped into four key strategies:

Change Community Norms so high risk and illegal use of alcohol, tobacco, and other drugs is not acceptable.

  • Parents Who Host, Lose the Most: Don’t be a party to teenage drinking strives to create consistent parental and community norms that underage drinking is not only illegal, but is unsafe, unhealthy and unacceptable.

Decrease Access and Availability of alcohol, tobacco and other drugs.

  • By increasing parental awareness and understanding of the health, safety and legal consequences of allowing underage drinking, Parents Who Host, Lose the Most: Don’t be a party to teenage drinking reduces the number of parents who allow underage drinking on their premises and property, which decreases underage access to alcohol.

Address the community’s media messages about alcohol, tobacco and other drugs.

  • Parents Who Host, Lose the Most: Don’t be a party to teenage drinking provides clear, consistent messages that are easily communicated by every sector of the community. The program kit contains many materials that can be customized and distributed to the media, businesses, parent groups, churches, schools, law enforcement and other community sectors. In addition, organizations are encouraged to blanket their community with the message through outdoor advertising such as yard signs, banners, and billboards.The program’s media campaign component helps communities to provide a clear, consistent and unified message to parents.

Address Policy and Enforcement.

  • It is important for communities to consistently review the appropriateness and sufficiency of existing laws and policies related to alcohol, tobacco, and other drugs.  However, policies are only effective when they are consistently enforced within communities.  Ohio has a Social Host law; Ohio Revised Code 4301.69.Parents Who Host, Lose the Most: Don’t be a party to teenage drinking improves enforcement consistency by offering suggestions to help communities improve local enforcement of this and other underage drinking laws. The program also provides many opportunities for law enforcement to partner with other community leaders to communicate clear community standards related to underage drinking.

Community Engagement

Mobilize the Community

Community mobilization efforts benefit from concrete, successful activities which engage diverse sectors of the community in fresh and meaningful ways.

Parents Who Host, Lose the Most: Don’t be a party to teenage drinking is a “turn-key” program for community mobilization, which means that short-term efforts can quickly garner community support, raise awareness and provide a success for community members engaged in the project.

Whether you are just beginning to convene community members around alcohol and other drug prevention, or if you have established community partnerships, Parents Who Host, Lose the Most: Don’t be a party to teenage drinking can maximize your community change efforts.

This project helped us initiate dialog with our Chiefs of Police that has grown into a true Partnership of consistent messaging and consequences. A key factor that has contributed to decreased underage drinking in our community. – Pat VanOflen, Coalition for a Safe & Drug-Free Fairfield

Maximize Your Campaign Impact

Examine your community to determine the most effective ways to get the message disseminated. The suggestions below, organized by sector, are examples of successful engagement strategies employed by many communities across the nation. The complete list of sectors and strategies is available in the Parents Who Host Member Center.

Schools

  • Put program information in school newsletters from the principal or superintendent
  • Mail Know the Facts or Parent Party Tips to parents of high school students along with prom or graduation information
  • Develop a parent pledge in which parents commit to not host parties where alcohol is available to teens
  • Develop text alerts for parents/students
  • Incorporate the message into pre-season parent sport meetings
  • Collaborate with PTO/PTA to send program information to parents

Businesses

  • Display program posters for employees and customers
  • Use Know the Facts or Parent Party Tips as bag stuffers
  • Place static clings with program logo on alcohol coolers
  • Place stickers on delivery boxes (appropriate for pizza shops, fl orists, bakers, drycleaners, etc.)
  • For fast-food restaurants, place program stickers or stamps on all to-go bags and print tray liners

Law Enforcement

  • Print law enforcement telephone number on materials to report parties
  • Increase monitoring of teen house parties during prom and graduation weekends
  • Inform public that there will be an increase in monitoring for teen house parties
  • Post campaign logo and law enforcement telephone number on billboards
  • Place campaign logo and law enforcement telephone number in bus stop shelters

Parents

  • Distribute ready-to-use parent handouts, such as Parents: Know The Facts and Parent Party Tips
  • Send text messages to students on prom and graduation nights reminding them to be safe
  • Volunteer to place a campaign yard sign in the front yard

Media

  • Run a story in the newspaper promoting the program message
  • Write an editorial about the importance of program message
  • Promote program message through radio, TV or newspaper interviews
  • Place program logo and information ads in newspapers or on radio stations
  • Post information with link on websites

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