A public health media campaign designed by Prevention Action Alliance, Parents Who Host Lose The Most helps you prevent underage drinking in your community. It reinforces everyone’s responsibility to promote healthy choices in your community. Its key message reminds parents that it is unsafe, unhealthy, and unacceptable—and, in many communities, illegal—to provide alcohol for underage youth. It decreases young people’s access to alcohol by reducing the number of parents willing to provide alcohol for young people. Over time, it reduces the likelihood teens will drink alcohol and suffer the health effects that come from underage drinking.
Since its creation, Parents Who Host Lose The Most has been used by hundreds of organizations in all 50 states as well as Puerto Rico, Japan, Canada, and the U.S. Virgin Islands. Neighborhood coalitions, regional collaboratives, police departments, and entire states have relied on Parents Who Host Lose The Most to address and prevent underage drinking. Now, Parents Who Host Lose The Most has been updated to reflect new technology, tools, and needs for communication in the digital age.
The campaign includes fact cards, stickers, posters, yard signs, banners, and more items to help you educate your community about the health and safety effects of underage drinking and share with them the facts that every parent should know about social hosting. You can enhance your campaign with a Parents Who Host membership, which includes access to an implementation guide, social media graphics, press engagement tools, advocacy resources, and more.